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What Is Social Media Influencer Marketing And What Are The Benefits?
Firstly if your still unsure of what a social Media Influencer is check our our last blog!
With the increase in technology and social media skyrocketing over the years the use of social media influencer marketing is more popular than ever! Advertisements and products placements are all around us, sometimes when we don’t even realise it! I can almost guarantee you have previously purchased a product due to a recommendation, reading a good review, or unknowingly watch someone use it in a tv show or YouTube video. Afterall it’s so much easier to trust a product you haven’t seen or used before if someone has already done the testing for you!
This is also something that we see among the younger generation especially. Customers and consumers want to have the latest trends and coolest products especially those that are seen by influencers and celebs. Being able to build trust, partnerships and introduce people to products is essential if you want to increase sales and create a longevity for your brand! The use product reviewers and micro influencers help strengthen this and using celebrity influencers will accelerate this even more so!
Top Benefits of Influencer Marketing!
Higher volume of sales leads
Increases brand awareness
Builds positive and lasting relationships. (with the influencers, potential customers and consumers)
Gains valuable customer data
Cost effective and targeted advisement
How do Influencers and Celebrities assist in Social Media Marketing?
Along with the obvious taking a picture with a product and telling everyone how amazing it is, there are a variety of ways that companies and brands use to get their product in front of the viewers eyes. It started off with basic ads on the radio or during our favourite tv shows advertising the latest deal or newest product! As technology advances and with the birth of the ever growing influencers, celeb/ reality star and content creators the possibilities really are limitless when it comes to creating great ads! Its so easy to make fun engaging content nowadays and its one of the best ways to get your potential customers attention. Of course people will buy a product simply because they have seen and certain celebrity with it and when you can afford the Celebrity price tag micro and social media Influencers do just as an effective job. Social media is full of new trends, challenges, dances and cool new ways to show off clothing and products! You are not only able to show off your brand in this way but also invite people out of your target audience that may just want to be a part of the trend! Try on hauls, giveaways and unboxings have really taken off in recent years and are one fo the most popular ways brands showcase new products, offers and collections!
Take A Look At Some Of The Most Successful Instagram Influencer Marketing Campaigns from 2020
1. Uber Eats X Chipotle X Hinge X Rebel Wilson
2. McDonald’s X Travis Scott (#cactusjack)
3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)
4. Biossance X Jonathan Van Ness
5. ASOS X Micro-influencers (#asseenonme)
Influencer Marketing Statistics you should know!!
17% of companies spent over half their marketing budget on working with content creators.
Across the world, over 3.6 billion people use Social Media, and the number is estimated to increase to 4.41 billion in 2025.
Instagram rakes in a massive 1 billion monthly active users and 500 million of them use Instagram Stories.
57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news.
The influencer marketing industry is set to hit $15 Billion by 2022!
30% of consumers are more likely to buy a product recommended by a non-celebrity blogger as they feel they are more relatable.
70% of teenagers on YouTube relate to YouTube creators over traditional celebrities.
8 out of 10 customers have purchased something after seeing it on a content creator.
82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time.
54% of social browsers use social media to research products.
67.6% of marketers consider finding relevant content creators to be their biggest challenge in influence marketing.
Facebook is the most influential social channel with 19% of consumer purchase decisions are influenced by Facebook posts!
How to APPLY to become a SOCIAL MEDIA INFLUENCER!
To catch up with the girls and all our BTS from our Influencers Models and Ring Girls events make sure you follow Finesse on our Socials below!
To catch up with the girls and all our BTS from our Influencers Models and Ring Girls events make sure you follow Finesse on our Socials below!
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